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Our Story

More than two thirds of the world are financially illiterate, yet are
making financial decisions on a daily basis. And although there is
no shortage of information available, nothing seems to be working!

We are tackling the financial literacy crisis head-on because
we believe everybody has the right to their financial dignity

Our Content

   is simple, fun, engaging and trustworthy as it is developed independently

   helps you genuinely understand implications by applying, not just reading

   is delivered seamlessly to your favourite mobile communication platform

   helps you take control of your finances and make good financial decisions

   understands your market reality and sets learning in a relevant context

Our Impact


Enabling people to really understand finance so they make good decisions and become financially independent


Helping institutions improve customer awareness, while reducing acquisition, dormancy and default costs


Catalysing the international financial literacy revolution towards sustainable financial inclusion